About us

Made for vets, by vets

Jamie Crittall and Charlie Barton found that simple, reliable and cost-effective communication with their veterinary clients was a struggle. They knew that better animal health starts with better communication and relationships with clients, but the resulting admin was taking them and their veterinary team away from their jobs.

Unable to find a solution, they launched Virtual Recall Ltd, from their kitchen, in 2011.

Reducing the workload for veterinary teams, just like theirs, countrywide by offering simple, profitable client communication that makes a difference.

Charlie Barton & Jamie Crittall - 2012

Enhancing the bond between vets, clients and their animals

We passionately believe that every animal deserves to receive complete healthcare. And better animal health starts by building better client relationships, with true engagement from personal connections.

Our smart technology is always evolving; making your life easier by implementing simple, clever solutions to reduce admin workloads, improve workflow in clinic, and enable your team to focus on their patients.

Striving for smart solutions that simplify clinic life and help to make your practice a success, will always be at the heart of what we do.

iRecall is now supporting over 2,000 practices, clinics and hospitals, reaching all corners of the globe. To build on our mission to enhance the bond between vets, clients and their animals we have joined forces with the Zoetis group. In doing so, we continue to transform client service, improve animal health and deliver extraordinary top-line profits.

Making veterinary life successful is at the heart of what we do

success icons

VMA Awards Trophies Digital Innovation AwardVMA Awards Trophies Practice Marketing AwardVMA Awards Trophies B2B campaign

How do we get started?

Send us your contact details and one of our team will be in touch.
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We leave our pawprint all over the world

iRecall can be found in 8 different countries and is growing fast!


practices, clinics & hospitals use iRecall


clients receive iRecall communications


animals helped through an iRecall message